Ecclesia is a brand identity project. For this project I created a hotel brand with a twist. My twist was adding a full service recording studio to my hotel so musicians could come and record an album in a luxury hotel. My goal was to blend a gothic style with elements of a luxury brand. Ecclesia is latin for “church” and it takes inspiration from victorian ornaments and has a blackletter/sans serif font combination. This project features logo design, stationery set, and album cover/perfume bottle package designs.
BRAND IDENTITY
Packaging
Branding
Typography
Ecclesia
Featuring envelope, business card, letterhead and album cover designs.
Dimensional album cover with victorian ornaments, logo and logotype.
Ghostly sans serif logotype with dimensional cross logo. Added ornaments for decoration.
Featuring envelope, business card, letterhead and album cover designs.
Process
I began by making a neon logo with a cross motif but then decided to go for a more dramatic aesthetic by adding black and white with an accent color of red. I created a dimensional cross as my logo and made a ghostly warped type logo to compliment it. My header typeface is a clean sans serif while my body type is a light blackletter font. I chose to create an album cover listing some of my favorite songs to give it a personal touch. I also created a unique perfume bottle called “Holy Water” to give the brand a luxurious quality.
